Fact Check: Meat Consumption Will NOT Be Reduced To 0Kg/Year According To The World Economic Forum

Fact Check

  • by: Lead Stories Staff
Fact Check: Meat Consumption Will NOT Be Reduced To 0Kg/Year According To The World Economic Forum Assess≠Impose

Is a study related to climate change a plan to impose the reduction of meat consumption per capita to 0kg/year? No, that's not true: the claim concerns a 2021 report conducted by the University of Leeds, UK, and two other organizations that observe changes in the way people living in urban centers consume food that could help reduce the effects of climate change.

The claim originated from a video (archived here), published on TikTok by user @victorciutacu on July 6, in which TV moderators Victor Ciutacu and Dragos Bistriceanu claim the report is the "official document of the reset," a reference to the so-called global reset, a term coined by members of the World Economic Forum and used by conspiracy theorists to advance claims of an attempt to dominate the world by a global elite.

This is what the post looked like on TikTok at the time of writing:

Screenshot 2023-07-18 at 16.32.43.png

(Source: TikTok screenshot taken on Tue Jul 18 13:19:35 2023 UTC)

The clip is an excerpt from a news show on the TV channel RomaniaTV, where one of the moderators, Dragos Bistriceanu, shows a few images from the report "The Future of Urban Consumption in a 1.5°C World," published in 2021. Another moderator, Victor Ciutacu, first introduces the report as the "official document of the global reset."

Conducted by C40, Arup and the University of Leeds, the report assessed the impact of urban consumption on climate breakdown and explored the type and scale of changes needed to ensure that C40 cities reduce their greenhouse gases (GHG) emissions in line with internationally agreed, climate-safe limits.

Among other things, the study modeled five food-related consumption interventions, including dietary changes such as eating less meat and fewer dairy products, mentioning a target of 0kg of meat consumption under the label "ambitious target 2030." These were not changes being mandated to the population, but projections based on scientific research and "expert judgment."

Bistriceanu adds that this report was financed by Klaus Schwab, the leader of the World Economic Forum (WEF). But the document mentions neither Schwab nor the WEF as having financed this report and their names do not appear at all in the public version. Connections between the WEF and the groups that conducted the study can be traced back to forms of collaboration: C40 and Arup have partnerships with the WEF, while the WEF website has published opinion articles authored by C40 and by professors at the University of Leeds.

Arup is a global collective of designers, consultants and experts delivering projects on sustainable development. C40 is a global network of nearly 100 mayors of the world's leading cities that are united in action to confront the climate crisis, one of their objectives being to limit global heating to 1.5°C. (No city from Romania is among them.) The University of Leeds is one of the largest universities in the UK.


  Lead Stories Staff

Lead Stories is a fact checking website that is always looking for the latest false, deceptive or inaccurate stories (or media) making the rounds on the internet.

Read more about or contact Lead Stories Staff

About us

International Fact-Checking Organization Meta Third-Party Fact Checker

Lead Stories is a U.S. based fact checking website that is always looking for the latest false, misleading, deceptive or inaccurate stories, videos or images going viral on the internet.
Spotted something? Let us know!.

Lead Stories is a:


Follow us on social media

Subscribe to our newsletter

* indicates required

Please select all the ways you would like to hear from Lead Stories LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Most Read

Most Recent

Share your opinion